Got to love advertising,
whether it’s a snippet
sourced from a newspaper,
billboard, magazine, TV, radio,
digital—text, email—or snail.
They hook you
right away from the get-go.
“Percentages off the fall layers-
-because you know what’s coming.”
Wh-a-a-a-t? We know what’s coming?
Hmm, think about that one. Really?
Truth trips right there.
Good times? Hardships?
More joy ? More pain?
Shifting surprises arrive.
Less sunshine? More rain?
We don’t know what’s coming.
‘Tis tricky language shared through
advertising’s directing attempts.
Ah, friend, if we knew what was coming,
wouldn’t some folks scream to
mountain tops right now about then?